Program

Time Session
09:30 - 10:15 Invited Speaker: Rainer Babiel (Babiel GmbH)
10:15 - 11:00 Coffee break
11:00 - 11:30 Paper 1 - Harriet Kasper, Iva Koleva and Holger Kett: "Social Media Matrix Matching Corporate Goals with External Social Media Activities"
11:30 - 12:00 Paper 2 - Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Harriet Kasper, Ioan Toma and Andreas Thalhammer: "An approach for evaluation of social media monitoring tools"
12:00 - 12:30 Paper 3 - Tadej Štajner and Inna Novalija: "Managing Diversity through Social Media"
12:30 - 14:00 Lunch
14:00 - 14:45 Invited Speakers: Florian Engel and Roman Zimmermann (more onion)
14:45 - 15:30 Invited Speaker: Martin Hepp (Hepp Research GmbH)
15:30 - 16:00 Coffee break
16:00 - 16:30 Invited Speaker: Yannis Charalabidis (Greek Parliament)
16:30 - 17:00 Paper 4 - Dieter Fensel, Birgit Leiter, Stefan Thaler and Andreas Thalhammer: "Common Value Management - based on Effective and Efficient On-line Communication"
17:00 - 17:30 Wrap up & Socialising